What is Shisha?
Shisha is a form of smoking culture in which flavored tobacco is enjoyed by cooling the smoke through water.
In Japan, it is also called "water pipe," "hookah," or "nargile," and in recent years it has become increasingly popular as a recreational drug enjoyed in cafes and bars, especially among young people.
Shisha is different from regular cigarettes.
✔ Mild smoke ✔ Enjoy the aroma of the flavor ✔ It is characterized by a culture of conversation and sharing space, making it a luxury item that is not just something to smoke but something to experience.
History of Shisha | A traditional culture that has continued for over 500 years Shisha is said to have originated in India around the 16th century.
It is said that it all began when a doctor invented a "water-permeable smoking device" to reduce the harmful effects of tobacco.
after that,
Indo-Persian (Iran)
Ottoman Empire (present-day Türkiye)
It has spread to the Middle East and North Africa and has played an important role as a social, philosophical and political forum.
Especially in the Middle East,
Gathering around a shisha means time for people to come together, and it remains at the heart of cafe culture today.
Modern Shisha | Global boom and spread in Japan <br>In recent years, Shisha has evolved rapidly in the following regions.
Russia and Eastern Europe: Cutting edge of technological innovation and flavor development Germany and France: Fusion of cafe culture and shisha America: Combination with night culture Especially in Russia,
High-quality flavor brands such as BONCHE, DOGMA, and MUSTHAVE were born.
It has become so popular that international shisha festivals and competitions are being held.
The current situation of shisha in Japan Since around 2015, the number of shisha specialty shops has been gradually increasing in Japan.
Currently, it has taken the following form:
Shisha cafes, shisha bars, karaoke and darts establishments, membership-based and lounge-type establishments, especially in urban areas (Tokyo, Osaka, Yokohama),
It has gained popularity as a place to hang out at night where you can have fun even if you don't drink alcohol.
What is Shisha Flavor? | A new tobacco experience where you can enjoy the aroma The tobacco used in shisha is called flavored tobacco, and has the following characteristics:
Fruity (apple, berry, citrus, etc.)
Sweets (vanilla, chocolate, caramel)
Floral (rose, jasmine)
Spice/Wood (Saffron, Cedar, Incense)
In recent years, not only single flavors have been introduced,
A "mixed culture" that combines multiple styles has also developed.
One of the charms of shisha is that the individuality of each store is reflected in the flavor.
Why is shisha so popular? | Reasons why it's chosen by modern people <br>The reasons why shisha is popular in modern times are as follows.
1. Relaxing effect: The smoke passes through water, making it less irritating and giving you a feeling similar to taking a deep breath.
② Communication tools
There is a strong culture of multiple people sharing one device and enjoying conversations.
3. Non-alcoholic options available Even those who don't drink alcohol are gaining attention as a place to enjoy the night.
4. Compatibility with spatial design: It has a high affinity with lighting, music, and interior design, creating an extraordinary space.
Shisha and the Law | Handling in Japan In Japan, shisha flavors are classified as "manufactured tobacco."
Sales require a tobacco retail business license, and provision requires a restaurant business license, and operations must be conducted in accordance with the law.
It is important to choose a trusted store and products that are officially distributed.
The future of shisha culture <br>In the future, shisha will
It is expected that the trend will evolve into a more sophisticated culture of taste, with the spread of high-quality flavors, fusion with food, music, and art, an increase in lounges and membership-based models, and more.
It's not just "tobacco"
As a culture that connects scent, space, and people,
Shisha will continue to be loved all over the world.
Summary | Shisha is a culture of enjoying time
Shisha is a historic recreational culture that connects people through aroma and smoke.
In modern times, it has evolved to fit in with lifestyles and is steadily increasing its presence in Japan.
For those who are just starting to smoke shisha,
For those who are already enjoying it,
Please come and experience this profound world.
